The Royal Ascot Style Round-Up
Zara Tindall Embraces Sophisticated Monochrome with Emmy London Shoes
Zara Tindall delivered a masterclass in monochrome elegance at Royal Ascot 2025, effortlessly blending timeless sophistication with modern flair. She stepped out in a crisp white button-up Laura Green dress, beautifully detailed with a contrasting black collar and trim, paired with a statement striped wide-brim hat. Completing the polished look, Zara chose the ‘Rebecca’ heels in Jet Black suede and Golden Dome shoe clips by Emmy London the perfect finishing touch to her refined race day ensemble.
Emmy London Shoes Complement Refined Dark Ensembles
This year, several guests embraced a more refined and understated aesthetic, opting for deeper tones and rich, darker shades. From midnight blue to jet black and deep berry hues, these sophisticated colour choices brought a modern sense of drama to the Royal Enclosure, proving that darker palettes can be just as impactful for summer styling. Notably, Rosie Tapner and Alex Hammond were both seen in elegant dark-toned ensembles, beautifully styled with Emmy London accessories. Rosie completed her look with the ‘Josie’ block heels in Jet Black suede, while Alex introduced a soft contrast by pairing her outfit with our ‘Claudia’ mid heels in Latte and our Bejewelled shoe clips.
Brand Ambassador Francesca Cumani Turns Heads in Bold Colour Pairings and Timeless Florals
Across all five days of Royal Ascot, Francesca Cumani delivered polished, contemporary race-day style, each look finished with a distinctive Emmy London touch. On Day One, she paired a bold red Carolina Herrera dress with our 'Harriet' heels in Powder Blue suede, creating a confident colour contrast. For Day Two, she embraced vintage charm in a cream Emma Caderni dress and top hat, styled with our 'Harriet' Jet Black heels. Day Three saw a soft, romantic look with a blush-toned Constantine Rex dress, perfectly complemented by our 'Josie' heels in Misty Rose suede and a bejewelled shoe clip for added sparkle. On Day Four, she re-wore the same elegant Josie heels, this time with a striking tiered black dress from Prêt-à-Vintage. And for the final day, she closed the week in a vibrant floral Stewart Parvin dress, paired with our 'Josie' heels in Greenery suede, again elevated with a sparkling shoe clip to complete the look.
Rosie Tapner Stuns In Emmy London
Rosie Tapner, brought effortless elegance to this year’s Royal Ascot with a series of beautifully contrasting ensembles. From vibrant pops of pink to refined, understated creams, she curated looks that celebrated both bold glamour and timeless style. Each outfit captured a different mood, yet all echoed her signature elegance and impeccable eye for style. Her show-stopping looks were finished with Emmy London shoes.
Striking Florals: The Blooming Trend at Royal Ascot
From oversized, statement-making prints to delicate, intricate blossoms, florals were undeniably in full flourish at this year’s Royal Ascot. A perennial favourite for occasion dressing, these botanical designs brought a fresh sense of romance and vibrancy to the enclosures.
Perfect in Pastels: An Occasion Favourite
Soft buttery yellows and delicate powder blues made a graceful appearance at Royal Ascot, reaffirming pastels as a seasonal staple. These dreamy hues were the perfect pairing for our collection of pastel suede shoes, adding an effortless touch of elegance to every look.
Kit Includes
- Reusable Clear Heel Stoppers: Prevent your heels from sinking into grass or getting stuck in cobblestones.
- Re-usable Gel Insoles: Add comfort to your shoes, perfect for long days on your feet.
- Reusable Suede Cleaning Block: Keep your suede shoes looking pristine.
- Cotton Dust Bag: Organize and store your care kit neatly.
Emmy Scarterfield, the Founder and Creative Director of Emmy London, composed this blog. Originally from Somerset in the UK, she now lives in North London with her husband Dickie, their twin girls, and their delightful cockapoo, Ray. Over the past fifteen years, Emmy, alongside her husband Dickie, has built Emmy London into a celebrated British luxury shoe and accessory brand, renowned for the perfect synthesis of comfort and beauty.