Emmy London Press Launch at the New Flagship Boutique in Chelsea

Emmy London Press Launch at the New Flagship Boutique in Chelsea

Emmy London Flagship Launch photo Thomas Noya Wedding Status
On Wednesday 30th of November 2016 we were thrilled to hold a special Press launch at our new flagship boutique in Chelsea. Preparations began early, making sure the newly finished boutique looked perfect. The champagne was chilling on ice and a variety of canapés were being freshly made in the kitchen.  
A special delivery of beautiful bouquets from Lavender Green really made the space party ready.
Consisting of ivory roses, winterberries and eucalyptus all wrapped up in a blush ribbon – the perfect gifts for our guests.
The boutique always looks lovely in the evening. It really glows out onto the Fulham Road, with the addition of tea lights around the entrance we hoped it would be a great welcome for our soon to be arriving guests.
A special preview of our new Chelsea Collection was on display. 

Aptly titled the “Chelsea” collection, the latest range of bridal shoes and accessories incorporates botanical references inspired by London’s iconic Chelsea Flower show and the boutique’s new home.

Focusing on feminine and sexy silhouettes the collection includes a number of super high heels and modern designs. New for 2017 the collection incorporates a gold slash and twist construction, pioneering traditional hand craftsmanship with a modern edge. The introduction of Lipstick – a Scarlet suede - offers an injection of bold colour for fashion- forward brides-to-be.



In keeping with Emmy’s signature style, the collection presents the perfect balance of simple shapes combined with intricate detailing. This approach can be found throughout the collection encapsulating shoes, clutches, hair decorations and belts, creating a feminine, elegant and luxurious head-to-toe styling ethos that has an undeniably beautiful and quintessentially British style.

The Chelsea collection will be available from the Emmy London boutique, online at www.emmylondon.com and through select retailers from January 2017 onwards.


Everyone was in high spirits and soon the first of our guests arrived. Emmy carefully wrapped chocolates in Emmy tissue paper and the final finishing touches were made to our displays. 
The boutique was soon busy with guests and the new space was very well received. Guests encouragingly photographed the new collection and even tried on the new Emmy Cashmere. The team from Wedding Status filmed the event while the champagne was being topped up and canapés handed out.
It was a fantastic evening, the Emmy team throughly enjoyed celebrating the new boutique with press and industry friends. We are looking forward to hosting many more events in the new year. For updates for future events visit our Events page.