Dressing for Royal Ascot: A Women's Guide to Elegance and Comfort

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Royal Ascot is a premier horse racing event and a pinnacle of British fashion. With a dress code that epitomises elegance, attending Royal Ascot is a chance to showcase your style while adhering to its distinguished guidelines. This guide covers everything you need to know, from choosing the perfect hat to selecting shoes like Emmy London's designer block heels that ensure you stay comfortable on the grass all day.

Hats: The Crowning Glory

No Royal Ascot outfit is complete without a striking hat. Here's how to find and style a great hat that complements your ensemble.

Finding the Perfect Hat:

  • Shape and Size: Choose a hat that balances your proportions. Larger hats are statement pieces, while smaller ones are chic and easier to manage.
  • Face Shape: Match the hat to your face shape. For instance, wide-brimmed hats suit long faces, while angled hats are flattering for round faces.
  • Colour Coordination: Select a hat that complements or contrasts with your outfit for a cohesive or standout look.

Styling Tips:

  • Secure Fit: Ensure your hat fits well and is secured with discreet pins or headbands so you don't have to worry about it slipping.
  • Hair Styling: Opt for hairstyles that support your hat choice, like low buns or side-swept hair, allowing the hat to sit correctly on your head.
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Dresses: Elegance and Compliance

Royal Ascot has a strict dress code, especially for those in the Royal Enclosure. Here's how to choose a dress that meets the standards while reflecting your personal style.

Dress Length and Style:

  • Knee-Length or Longer: Dresses and skirts should be modest, typically knee-length or longer.
  • Strap Requirements: Ensure your dress has straps that are at least one inch wide. Strapless, off-the-shoulder, and spaghetti straps are prohibited in the Royal Enclosure.

Fabric and Fit:

  • Breathable Fabrics: Opt for light, breathable fabrics like silk, chiffon, or high-quality cotton to stay comfortable throughout the day.
  • Tailored Fit: Choose a well-tailored dress that flatters your figure without being too tight, ensuring ease of movement and elegance.

Shoes: Style Meets Comfort with Emmy London

Walking on grass and standing for long periods can be challenging, but the right shoes can make all the difference.

Emmy London Designer Block Heels

  • Perfect for Grass: Emmy London's block heels are ideal for navigating grassy areas without sinking in, providing stability and style.
  • All-Day Comfort: Our Josie shoes, known for their sophisticated style and comfort, feature padded insoles and supportive structures, allowing you to stay on your feet comfortably.

Styling Tips

  • Colour Matching: Coordinate your shoes with your clutch bag for a seamless look. Discover our range of matching shoes and clutch bags below. 
  • Heel Height: Opt for a mid-height heel that provides the perfect balance of elevation and comfort.


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  • Josie Low Block Heel image Josie Low Block Heel image
    Timeless classic

    Josie Low Block Heel

    Colour Saddle Suede
  • Natasha Clutch Bag image Natasha Clutch Bag image
    Stylists love

    Natasha Clutch Bag

    Colour Misty Rose Suede
  • Natasha Clutch Bag image Natasha Clutch Bag image

    Natasha Clutch Bag

    Colour Blush Suede
  • Josie Mid Block Heel image Josie Mid Block Heel image
    Wardrobe essential

    Josie Mid Block Heel

    Colour Black Suede
  • Josie Mid Block Heel image Josie Mid Block Heel image
    Perfect on grass

    Josie Mid Block Heel

    Colour Misty Rose Suede
  • Josie Mid Block Heel image Josie Mid Block Heel image

    Josie Mid Block Heel

    Colour Navy Suede

Embracing Colour: Confidence in Bold Choices

Royal Ascot is the perfect occasion to experiment with vibrant colours and patterns.

Choosing Colours

  • Bold and Bright: Don't shy away from bold colours like royal blue, emerald green, or bright pink, which can make a stunning statement.
  • Patterns and Prints: Florals, polka dots, and geometric patterns can add an exciting twist to your outfit.

Styling with Confidence

  • Colour Blocking: Combine contrasting colours for a striking look, ensuring that the colours complement each other without clashing.
  • Accessories: Use accessories to tie your outfit together. A colourful clutch or statement jewellery can enhance your overall look.

Making the Most of the Experience

Royal Ascot is not just about fashion; it's about enjoying the event to the fullest.


  • Weather Check: Be prepared for the British weather. Bring a stylish umbrella or a lightweight coat that complements your outfit.
  • Essentials: Carry a small bag, like our Natasha or Naomi clutch with sunscreen, a touch-up makeup kit, and a water bottle to stay hydrated.


  • Own Your Look: Confidence is the best accessory. Wear your outfit with pride and enjoy the compliments that come your way.
  • Etiquette: Familiarise yourself with Royal Ascot etiquette to navigate the event gracefully and make the most of your experience.

Dressing for Royal Ascot is about balancing tradition with personal style. From selecting the perfect hat and dress to choosing comfortable and stylish shoes like Emmy London's block heels, every detail contributes to your overall look. Embrace colour confidently, prepare for the day's events, and, most importantly, enjoy the elegance and excitement of Royal Ascot.

All the ladies featured above are wearing Emmy London shoes to Royal Ascot. Find your perfect pair online or at our Chelsea boutique, 74 Fulham Road, Chelsea, London, SW3 6HH.